Earlier this week, Assemblymember Gabriella Romero (NY-109) presented JFS with a $90,000 grant to expand the impact of the Albany Neighborhood Naturally Occurring Retirement Community (NNORC) — a program of JFS that is heading into its 20th anniversary year of supporting local seniors.
The funding, allocated from Assemblymember Romero’s discretionary funds, is earmarked to bolster programs that help Albany’s older adults age in place with dignity, health, and independence.
CBS 6 Albany covered the story HERE (though the anchor said JFC, we know, he knew we are JFS!).
A Milestone for Aging in Place
The Albany NNORC, a signature program of JFS, has spent nearly two decades providing essential community activities and health-related resources to residents aged 60 and older. As the program prepares to celebrate its 20th anniversary in 2026, this new funding arrives at a pivotal moment.
“Jewish Family Services helps our elder population age in place — with dignity, full health, and fun,” said Assemblymember Romero. “I’m proud to make this investment… 90k will help JFS expand programming and improve programming for our elders in Albany.”
Expanding the Reach
JFS leadership expressed deep gratitude for the windfall, noting that the funds will allow the organization to “do more for more people.”
Jane Ginsburg, President and CEO of JFS, recalled her first meeting with the Assemblymember, noting Romero’s keen understanding of both the vulnerabilities and the “incredible power” of the older adult community.
“These funds will allow us to explore how we can continue to expand our services to help even more age in place safely, healthfully, and happily,” Ginsburg stated.
Jennifer Plouffe, JFS Chief Program Officer and former Director of the Albany NNORC, highlighted the strategic importance of the grant. “As we celebrate the NNORC’s 20th anniversary, we see tremendous opportunity to build on its legacy and continue meeting the evolving needs of older adults in our region.”
How the Funds Will Be Used
JFS has already begun outlining a roadmap for the $90,000 investment. Key initiatives include, but are not limited to:
- Increased Outreach: Identifying and connecting with older adults who may not yet be aware of available support services
- Counseling and Mental Health: Providing support from the new JFS Center for Counseling & Resilience to foster emotional and psychological well-being for residents
- Enhanced Programming: Expanding current social and educational activities to foster community connection and lifelong learning.
- And much more…
The Albany NNORC remains a vital lifeline for the city’s seniors, ensuring that those who choose to stay in their own homes have the navigational tools and support systems necessary to do so.
About JFS
JFS provides counseling, promotes independence, aging well, and access to basic needs, mitigates food insecurity and social isolation. Our mission is amplified by volunteers and sustained by donors to ensure support for our community is within reach.